Founder-led · Clients anywhere

Welcome to SÁSTA. Come on in.

Everything we build has Herb inside — an AI operator who answers your customers, books the work and keeps the money coming in. The quickest way to understand it is to try it: Sally, who’s here to help you on this site, runs on Herb.

Take the tour with Sally → Look around on your own
Sally · online Talk or type
  • HERB AI operator · live
  • SASTA-Wash for power washers · live
  • The Tattoo Shop voice · live
  • NeuFidelity live
  • Lakefront Power Washing demo
  • TruFidelity clinics · live
  • Same Day Neurology live
  • Apartment communities in development
  • Paction Printing live
  • PRISM Media powered by HERB · live
  • EvidentEdge · VERITAS shipped
  • Hemknoll Farm preview
  • Avaia × SÁSTA concept

First — the system behind her.

Meet Herb · SÁSTA’s AI operator

Meet Herb. A highly effective revenue system.

Herb isn’t a chatbot stuck on a website. He’s the operator inside everything SÁSTA builds: he picks up every call, text and website visitor — day or night — asks the right questions once, quotes from your real prices, books the work, follows up until it closes and hands you the whole conversation. Every change waits for your OK.

Sally runs on Herb — she’s how the system shows up on sasta.ai. On your site, it shows up with your name and your voice.

  • AnswersEvery call, text and website visitor — by voice or chat, at any hour.
  • QualifiesAsks the right questions once, in plain talk, and never drops a lead without a way to reach them.
  • Quotes & booksPrices from your real price list and puts the job on your calendar.
  • Follows upKeeps every thread warm until a real person picks it up.
  • Runs the back officeWorks your desk, your CRM and your automations — every change waits for your OK.
Let Sally show you → Hire Herb

Here’s how the money moves.

One Spine · Six Modules

One revenue system.
Every part of the shop.

Every way money comes into your business — the call, the quote, the booking, the follow-up, the review — on one spine, with Herb working all of it and your shop in the middle. Start with the front office. Add the rest when you’re ready.

  • Front OfficeAnswers calls and texts, books, alerts you. HERB · Sally.
  • BookingsEstimates and appointments straight onto the calendar.
  • Leads & Follow-upEvery inquiry captured, every quiet lead nudged once more.
  • ContentOn-brand drafts, approved by a human, posted on time.
  • ReportingOne page a week: what came in, how fast, what booked.
  • Website + AIA modern site with the assistant inside it, 2 a.m. included.

Now — Herb on the job.

What’s Already Running

Not demos. Deployments.

Real businesses, real customers, an AI inside each one. The demo, the previews, the build in development and the concept are labeled. Live means live.

✦ NewLive
SASTA-Wash — mobile pressure-washing site with a hold-to-spray grime reveal and Herb inside
SÁSTA Product · Software for Power Washers

SASTA-Wash

Inside Herb at the front desk — voice + chat, quotes in thirty seconds, books by ZIP

Everything a power-washing business needs, with Herb at the front desk. Each washer gets their own branded site where customers get a real price in thirty seconds and book a morning or afternoon by ZIP — plus routes for the day, a crew phone view, reviews and an owner’s desk Herb works on too. A washer can sign up and be taking bookings the same afternoon.

Herb · voice + chatInstant quotesRoutes & crew phoneOwner’s desk
Visit SASTA-Wash ↗ Try the Lakefront demo ↗
✦ NewDemo
Lakefront Power Washing — a demo business on SASTA-Wash: lakeside patio and dock under a grime reveal
Demo Business · Runs on SASTA-Wash

Lakefront Power Washing

Inside Herb, live — talk to him, get a price, book a pretend job

Docks, patios, pavers and boats around the North Jersey lakes. Lakefront is a made-up company we run on SASTA-Wash so anyone can kick the tires: talk to Herb, get a price, book a job, then open the owner’s desk and the crew phone. Pretend customers — no real texts, no real charges.

Talk to HerbOwner’s deskCrew phone45-second ad
Open the demo ↗
In development
Apartment Communities · Florida

An apartment group’s whole front office

Inside a voice assistant for renters and residents · Herb on the office desk

In development now with a property group in Florida: ten communities, one system. Renters and residents talk or type — in English, Spanish or Portuguese — to ask about homes, book a tour or report a leak at 2 a.m. Behind it, Herb works the office desk: he drafts the work order, lines up the make-ready, proposes the supply order and puts every step on a card someone taps to approve.

EN · ES · PTTours & repairsHerb on the deskEvery step approved
Run properties? Ask Sally about it →
Live
NeuFidelity.ai — NeuFi, home neurofeedback: Restoring the Rhythm of Your Brain
Flagship · Brain Wellness

NeuFidelity

Inside Jim, the AI guide — free assessment to first session

Restoring the rhythm of your brain — from home. NeuFi is guided neurofeedback across 19+ brain positions, reading EEG and heart-rate variability in the same fifteen-minute session. The site walks people from a free assessment to their first session, with Jim, the AI guide, answering questions along the way.

Free assessmentAsk Jim · AI guideEEG + HRV
Visit NeuFidelity.ai ↗
Live
The Tattoo Shop, Lake Worth Beach — cinematic site with a voice ring that books the chair
Client · Tattoo Studio · Voice Concierge

The Tattoo Shop

Inside a voice ring that answers questions and books the chair

Sixty thousand points of ink drawn live in the browser for a Lake Worth Beach studio — move the cursor and feel the needle. A voice ring answers questions and books the chair for Jay, Nate and Rob.

Voice bookingParticle inkThree artistsOwner-run
Visit the site ↗ Get this for your business
Live
PRISM Media — the media and out-of-home platform, powered by HERB
Flagship · Media & AdTech · Powered by HERB

PRISM Media

Inside Herb doing the talking, the math and the booking

The media and out-of-home platform. PRISM plans, prices and books billboards from Times Square to the corner deli — a physical media network you can actually shop — with HERB underneath doing the talking, the math and the booking.

Powered by HERBEvery OOH formatLive marketplace
Open PRISM Media ↗ Meet HERB →
Live
TruFidelity — clinical neurofeedback intelligence platform
Flagship · Clinical Neurotech

TruFidelity

Inside the clinic back office, done in a click

The command center for real neurofeedback clinics: clinician workspaces, synced brainwave data, NeuroMap Explorer, Report Studio and the C-SET assessment. An hour of back-office work, done in a click.

Clinic portalNeuroMap ExplorerReport StudioC-SET
Full story → trufidelity.life ↗
Live
Same Day Neurology — Manhattan neurology practice site with an AI patient assistant
Client · Healthcare · Manhattan

Same Day Neurology

Inside an AI patient assistant, from day one

Neurology. Today. A Midtown Manhattan practice site for Lawrence Fellus, MD — same-day availability up front, insurance and fees in plain English, and an AI patient assistant that answers questions and routes new patients from day one.

AI patient assistantAvailability checkPractice site
Visit the site ↗ Case study →
✦ NewPreview
Hemknoll Farm — Jersey fall, delivered: farm-to-porch commerce site
Client · Farm-to-Porch Commerce · Fall 2026

Hemknoll Farm

Inside a porch-design studio with ZIP-checked delivery

Jersey fall, delivered. A Hope, NJ farm’s pumpkins, bales, cornstalks and mums — with a porch-design studio, a drag-to-reveal before-and-after, ZIP-checked delivery routes and a saved-porch cart. Interactive preview for the season.

Porch studioZIP routingLocal crew delivery
See the preview ↗
Concept
Avaia × SÁSTA — conversational commerce concept with an assistant inside the homepage
Concept Demo · Conversational Commerce

Avaia × SÁSTA

Inside a talk-or-type shopping assistant

What a supplement brand’s homepage feels like with a SÁSTA assistant inside it: ask about ingredients, find a recipe, get help with the next step — talk or type. Built on Avaia’s public artwork to make the case; not deployed by Avaia, and the checkout is simulated.

Ask AvaiaTalk or typeSimulated checkout
Open the demo ↗ Want one for your brand? →
Print · B2B

Paction Printing

A modern site, ongoing support, and a B2B print API that quotes and tickets jobs on its own.

Case study →
The complete portfolio → SÁSTA Labs & roadmap →

And the part everybody remembers.

Any Name · Any Face · Any Voice

Your Herb sounds like your business.

People talk to names, not software. Herb takes the name, face and voice your customers should hear — a warm front desk, a straight-talking dispatcher, a bilingual leasing office. Want proof? Ask Sally to switch voices mid-sentence.

Sally — the SÁSTA assistant

Sally

Front of house · sasta.ai

She greets every visitor to this site, answers questions about SÁSTA in plain language, and routes real inquiries to real humans.

Talk to Sally →
Herb — SÁSTA’s AI operator

Herb

AI operator · HERB

SÁSTA’s AI operator. He runs the front office of a local business — answers, qualifies, books, follows up — in any language, at any hour, without a day off since the day he started. The same operator underneath SASTA-Wash and PRISM Media.

Hire Herb →

Your character

Reserved · your business

There’s an empty chair at the front desk with your name on it. Your customers could be talking to your own teammate — one who knows your products, your prices, and the way you talk.

Commission yours →

So — how does one get one.

Scene Four · How You Get One

Three steps. Zero jargon.

01 · Talk

A free thirty minutes

Plain English. Bring the idea — or just the headache — and we find the system inside it. You leave knowing what’s possible, whether or not you hire us.

02 · Blueprint

The system, on paper

We come back with the plan: what we’ll build, what it costs, and what changes on Monday morning. Fixed scope. No surprises, no forever-retainer.

03 · Build & hand over

Shipped, wired in, yours

We build it, ship it, wire it into the way you already work, and train your people. Then we stick around. You own the system outright — not a license, not a seat, yours.

Start with the call →

Somebody had to build it.

The Founder

Built by an operator, not a committee.

Matt Crawford — founder. Twenty-five years running real operations before he ever shipped a piece of software, which is why the software works the way the job actually works. He decides what ships. He also thinks software should be a pleasure to use, and builds accordingly.

The story & philosophy →
How we work
Scope
Users, data, integrations and price defined before the build begins.
Labels
Live means live. In development means in development.
Review
Every system is checked against the real workflow before it ships.
Handoff
You own the system — documented, trained, supported.
Clients
Anywhere.
Your Turn

Bring the problem.
Leave with a blueprint.

A free thirty minutes, plain English. We’ll find the workflow, the likely system, and the next practical step — no jargon, no obligation, no slide deck. Sally takes your request right here and gets it to a human.

Tell Sally what you need → See pricing
Sally takes your request in chat or voice · the team follows up within a business day