SÁSTA
SÁSTA
You Have the AI Idea.
We Build the System.
Everyone is talking about AI. You have ideas for it — and no team to build them. That gap is our entire business: SÁSTA designs, builds, and ships the platforms, automations, and assistants your business actually needs.
ORBIT STABLE · CORE ONLINE
40.7128° N · 74.0060° W
Proof Before Promises.
Two flagship systems, live today. The rest of the catalog lives in Work and Labs.
Herb, the Highly Effective Revenue Builder, grows your revenue through out-of-home — planning, pricing, and booking media across every format — from Times Square to your neighborhood corner.
The command center for real neurofeedback practices: clinician workspaces, synced brainwave data, NeuroMap Explorer, Report Studio, and the C-SET assessment. What used to be handwritten intake, manual data entry, and separate systems is now a single pass — an hour of back-office work per assessment, made instant — built for a clinical workflow no off-the-shelf software touches.
In Production For Real Organizations
From "We Should Be Using AI"
To "It's Live."
You bring the idea — or just the frustration. We design the system, build it, deploy it, and teach your team to run it. Four ways we do that:
Three Steps. No Jargon.
Founder-Led. AI-Assisted. Accountable.
We use modern AI tooling to move fast — and human judgment to decide what ships. Every system is labeled honestly: live, pilot, beta, in development, or experimental.
Built By An Operator, Not A Committee.
Matt Crawford — Founder · AI product & automation builder. Matt works at the intersection of product strategy, business development, media, neurotechnology, and AI-assisted software delivery. SÁSTA is the founder-led studio he built to turn complex real-world workflows into usable systems.
See What A Useful AI Assistant Feels Like.
Ask Sally what SÁSTA builds, explore a project, or request a discovery call — she takes the request herself, right in chat. Type, or tap the mic and talk to her — and flip on her voice in the chat header if you want to hear her answer out loud. Every SÁSTA system can ship with a teammate like her.
▶ Play Sally’s WelcomeTalk to Sally
She greets every visitor to this site, answers questions about SÁSTA in plain language, and routes real inquiries to real humans.
Say Hello →
The Highly Effective Revenue Builder. He plans, prices, and books out-of-home campaigns — in any language, at any hour.
Talk to Herb →Your customers could be talking to your own AI teammate — one who knows your products, your prices, and your voice.
Commission Yours →BRING THE PROBLEM.
LEAVE WITH A BLUEPRINT.
Thirty minutes, plain English. We’ll identify the workflow, the likely system, and the next practical step — no jargon, no obligation. Sally takes your request right in chat and gets it straight to the team.
REQUEST YOUR DISCOVERY CALL
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